curves not welcome

I was casually perusing blog-land tonight when I came across a photo of this little gal.  She is a model for the current J.Crew season.

erez-1 I passed her by without much thought, but a few blogs later she was still in my head.  I decided to look again, but I couldn’t remember whose blog it was so I went straight to the source.  As I searched for her, I realized that I was getting angry and that’s why she was still in my head.

I was annoyed at her lack of curves and youth, but not jealous mind you.  Soon my annoyance turned to anger.  But my vitriol was redirected to the appropriate source: J. Crew for the moment.  Just who the hell do they think they are trying to sell me, a 31 year old woman (with curves), a lifestyle that this young girl can’t possibly know anything about.  It was as absurd to me as a 10 year old wearing high heels and lipstick.  Basically the message you’re sending me is that if (one) I buy this outfit I can be a 14-year-old-prepubescent-girl-with-the-bank-account-of-beyonce.  And (two) if I don’t look like her then I am not worthy of praise and adoration.  A bit extreme maybe, but not far from the mark I’m afraid.

erezYes, I know this is not a new idea.  There are whole blogs devoted to the topic, but it really irked me tonight.  The usual lure of clean lines, soothing colors, and safe photos were lost on me.   I looked beyond the shine.

On the casting choice of this young girl, I understand that the reason we hold these models in such high esteem is that, yes, very few people are blessed with the combination of such beautiful bone structure, height, and protruding hip bones.  However, this look is attainable…for a 14 or year old.  I would even cut retailers a little slack if they would God-forbid cast a model that is over 25 (and NOT Gisele, Cindy, or the like). Why not actually cast someone in your target audience (maybe I’m the idiot and they are targeting 15 year olds… with $300 t-shirts I’m sure they are.)

I’m not advocating having the every jane-frumpy-person on the cover of a magazine.  Oh believe me, I don’t want to look at ugly!  But I wouldn’t mind looking at someone slightly authentic… ok fine.  I’ll say it, someone over 20 with boobs!  I’m not wanting to get on the bandwagon of the whole “plus size” model that has recently been in the news.  (But good for her if she is healthy)  I just want to see a woman that is around a size 8 with curves (someone that is not a glamazon and 10 feet tall).  So maybe I’m a little biased because I’m a size 8 and I have boobs, big ones that combined with my short torso continually make me look “thick in the middle”.  But people pa-leaze… how long are we going to tolerate this?  I like being in my 30s.  I have no desire to be an adolescent again…nor look like one.  A few less wrinkles, an easier time toning my muscles, sure; but I like my boobs.  I just don’t want to be made to feel bad for having them.

ok.  rant over.  it’s just another fabulous reason to boycott the box-stores.


  1. Love the rant and I completely agree with you… I dont know why these stores have still not gotten the hint that it would be nice to see how the clothes would look on someone with some curves!!

  2. “So maybe I’m a little biased because I’m a size 8 and I have boobs, big ones that combined with my short torso continually make me look “thick in the middle”.”

    Gosh that sounds just like me. Agreed on your rant. What is wrong with people with curves?!

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