would you take a DNA test?

Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company.  Instead of leaning towards the  super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach.    As soon as I saw it, I felt like it was something that I could easily find on Target shelves.  (I’m not sure if that’s a praise or a slam…) 

23 and me website

Here is one of their commercials:

And as I scrolled through their website, it reminded me (a lot) of the now discontinued Dr. Perricone SUPER products. A product whose packaging I really enjoyed.  

super+products

 

So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?! 

 

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