Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company. Instead of leaning towards the super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach. As soon as I saw it, I felt like it was something that I could easily find on Target shelves. (I’m not sure if that’s a praise or a slam…)
Here is one of their commercials:
So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?!