I love how designs can be reinterpreted, even 50+ years apart and from two different parts of the world. I would have never seen these two items together if it weren’t for the way I use Pinterest. I tend to “like” something first, then when I have time I’ll go through my likes and categorize, click through, or decide if I really want it on one of my boards. Well, these two gems ended up right next to each other in my likes, and well, I liked what I saw! I’d wear them both!
The smock is via a tumblr I’m slightly obsessed with and the rain cape via this cute company.
Life has been quite colorful lately, at the museum, in fresh flowers, at restaurants…all over! I’ve been a bit busy writing, and I’ve got a new 30-day challenge under-way, and editing photos. Life is good…these long June days are my favorite!
Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company. Instead of leaning towards the super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach. As soon as I saw it, I felt like it was something that I could easily find on Target shelves. (I’m not sure if that’s a praise or a slam…)
Here is one of their commercials:
And as I scrolled through their website, it reminded me (a lot) of the now discontinued Dr. Perricone SUPER products. A product whose packaging I really enjoyed.
So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?!