Graphic Design

Weekend Thoughts

A very dear friend text me this quote last week when I was having a brief existential crisis.  I liked it so much I thought I would share it in this space, because surely I am not the only one that threw up her corn dog and cotton candy.  And usually I’m snapping away during my weekend adventures, but this weekend my phone/camera stayed zipped away.  The hubs is still studying (testing on Friday!) and so my sister came over to the big city so we could find her a new chair and a rug for her office.  And if I was doubting it at all, summer is indeed here — hello humidity. I then finished out the longest day of the year by painting a little (and of course meditating)! On Sunday I read a hodge-podge of things and practiced my Adobe Illustrator skills and now it’s already the last week in June.  Good grief.

Life Is A Theme Park

Finding my happy place

I know it seems counter-intuitive, but a new app has been helping me to zen out!  Have you heard of calm.com?  I’ve opened it when I’ve wanted just basic spa-like music while at a clients and I’ve used it for actual meditation.  You can meditate on your own or use their guided meditations from 2 minutes to 20 minutes.  You can also choose different visual scenes, anything from mountain brooks to rainforest leaves.  (I of course will choose the ocean every time.)  I’ve been genuinely surprised how much I use it…and like it! (The only thing not leaving me zen about the app is their font choice…glad there is not too much of it!)

Calm App

would you take a DNA test?

Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company.  Instead of leaning towards the  super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach.    As soon as I saw it, I felt like it was something that I could easily find on Target shelves.  (I’m not sure if that’s a praise or a slam…) 

23 and me website

Here is one of their commercials:

And as I scrolled through their website, it reminded me (a lot) of the now discontinued Dr. Perricone SUPER products. A product whose packaging I really enjoyed.  

super+products

 

So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?!