Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company. Instead of leaning towards the super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach. As soon as I saw it, I felt like it was something that I could easily find on Target shelves. (I’m not sure if that’s a praise or a slam…)
Here is one of their commercials:
And as I scrolled through their website, it reminded me (a lot) of the now discontinued Dr. Perricone SUPER products. A product whose packaging I really enjoyed.
So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?!
If you’re a sucker for good packaging like me then this is a place you’ll love. The Dieline: It’s all about package design. It’s the best of all the stuff on the shelves that call my name. I can finally look at them in one place (and keep my money in my pocket!)
…then it probably is. Yep, my girl hero is a fraud. She is a sponsored stunt woman for Gatorade. I’m not upset that I’ve been duped, but rather that I knew what would come out of my co-workers mouth…and it did: