Over the weekend, I read an interesting article about the art direction/marketing for a genetic testing company. Instead of leaning towards the super-sci-fi ( a la Minority Report) they went with the “I’m your friendly neighbor and, oh yeah, science is fun” approach. As soon as I saw it, I felt like it was something that I could easily find on Target shelves. (I’m not sure if that’s a praise or a slam…)
Here is one of their commercials:
And as I scrolled through their website, it reminded me (a lot) of the now discontinued Dr. Perricone SUPER products. A product whose packaging I really enjoyed.
So, ethical questions aside, I’m not sure if I’m their target audience (35-45 female) but they did indeed sucker me in with friendly, clean, colorful graphics and that chunky sans serif font — so who all wants a DNA test for a stocking stuffer this year?!
I have been enjoying perusing the winners of this year’s MacArthur Fellows. Per their website, “The MacArthur Fellows Program awards unrestricted $625,000 fellowships to talented individuals who have shown extraordinary originality and dedication in their creative pursuits and a marked capacity for self-direction.” These individuals, from ages 32-60, are quite inspiring — writers, scientists, and artists of all types make up this years’ recipients. Go take a gander…
What a weekend! We spent half of the day on Friday discovering the Museum of Natural Science. I haven’t been since I was in high school and it was so much fun. I’m so glad that the hubs and I are compatible museum partners, but we almost ran out of time. My favorite part was of course all the pretty rocks. I kept saying, “Why didn’t I become a geologist?!” It’s also a really magical experience to walk through the butterfly wing of the museum. There are hundreds of butterflies floating around in a room with a waterfall that’s kept at 80 degrees with 80 percent humidity every single day. For those folks that need eternal summer, it’s a good spot to escape to.
The rest of the weekend consisted of an early birthday celebration for the hubs (more to come), a party for a friend who shares B’s birthday, taxes, organizing our file cabinet, ironing a PILE of clean laundry, and watching a cinemax series “Hunted“. (I thought it was just a notch above *meh* in retrospect.) It was also amazing weather again, so I put in some serious miles and my body is paying for it today. I didn’t think I could still be sore from running, but I am!
“We measured the personalities, values, and preferences of more than 19,000 people who ranged in age from 18 to 68 and asked them to report how much they had changed in the past decade and/or to predict how much they would change in the next decade. Young people, middle-aged people, and older people all believed they had changed a lot in the past but would change relatively little in the future. People, it seems, regard the present as a watershed moment at which they have finally become the person they will be for the rest of their lives. This “end of history illusion” had practical consequences, leading people to overpay for future opportunities to indulge their current preferences.” — The End of History Illusion; Jordi Quoidbach, Daniel Gilbert, Timothy Wilson
Back to the Future photography project here | History Illusion article here (& NYT article here)